If you’re making plans to create a holiday marketing campaign, today’s Coffee Talk teleclass is for you! Learn about tech tools you can use to create a plan from scratch (or semi-scratch), to map out your activities across a timeline, and schedule your messaging.
- Lesson I ~ Get Organized: Tech tools that help you to organize and see your plans at a glance
- Lesson II ~ Get Help: Apps you can use to schedule your outreach
- Lesson III ~ Get Visual: Two must-have tech tools for your website & e-newsletters
*Note: The next Coffee Talk is scheduled for TUES, NOV. 20TH (not Thursday as mentioned on the audio). =)
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{Mobile Users ~ Click icon to listen}
{Download}
Download audio here*Right click on the “Download audio here” button and then select “Save link as…” to save to your computer.
{Class Notes}
What will you find here? The names of the apps (and sometimes a few extras), infographics, stats, studies, and/or articles we referred to during Coffee Talk. If you’re looking for the hearty, meat and potatoes version of the discussion, grab your headset and listen to the audio. Have questions? Jump over to the forums and post them in Coffee Talk Chat or leave a comment below.
Lesson I ~ Get Organized: Tech tools that help you to brainstorm, organize, and see your plans at a glance
Statistics
A mind map is a diagram used to visually outline information.
Apps We Talked About
| {Brainstorm & Organize} | {See at a Glance} |
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*Try before you install by visiting Zack’s WordPress Sandbox. When you get to the site, enter the word “test” as both your user name and password.
**Source: Get a template from the Content Marketing Institute
Edit Flow Calendar Screenshot
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Social Media Calendars
- How to Create a Social Media Calendar
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Lesson II ~ Get Help: Apps you can use to schedule your outreach
Apps We Talked About
| {Google+} | {Pinterest} | {Facebook & Twitter} | {Facebook, Twitter, & LinkedIn} | {Specialty Apps} |
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NutshellMail in a Nutshell
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Holiday Marketing
Lesson III ~ Get Visual: Two must-have tech tools for your website & e-newsletters
I want to share my best ideas with you. Grab a cup of coffee and talk with me every Sunday about growing your business. ~Chris Brogan
Must-have Tech Tool #1 ~ Sign Up Form
| {Front and Center, Top of Page} | {Not at the Top, but Very Visible} |
| Problogger | Copyblogger |
| DeniseWakeman | Shankman |
| ChristopherSPenn | Helpareporter |
| SocialWayne | 99u |
| Wisebread | |
| Zenhabits (minimalist) | |
| The Art of Manliness | |
| Screencast-o-matic.com |
*Contact your e-mail marketing provider (e.g., Aweber, Vertical Response, Emma, Constant Contact) for a template that you can use.
Must-have Tech Tool #2 ~ Video
500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute.
*You can get more statistics from YouTube.
How can you create a video?
| Smart Phone | Jing* |
| Pocket Camcorder | Screencast-o-matic.com* |
*Requires a web cam
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Using Videos
- Why You Should Start Using Video On Your Blog (Watch This 3-Minute Video)
- 5 Reasons Why You Should Start Crafting a Video Marketing Strategy
- Why Short-Form Video Is The Future Of Marketing
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Fabulous Coffee Talk this month. I’m always amazed at the wealth of information you provide and the depth and breadth of goodies. This information can certainly be used for holiday marketing, but as I was listening, my mind was racing with all of the applications for the mind-mapping tools (for planning my next book, for helping my clients visualize their various areas of responsibility at home and at work, for strategically planning my entire business and not just marketing…). As for the different ways to schedule, track and generally organize social media efforts, you’ve once again proven that one hour of SoHo Tech Training is more worth the cost of admission for an entire month — the value of my time saved by each individual tip makes me want to pinch myself…am I dreaming? Great job!
One last thought, re: mind mapping: has anyone tried Wisemapping.com? It looks dazzlingly user-friendly, but I wonder if simplicity blunts the richness of the features. Any thoughts?
I’m so glad to hear that, Julie. You made my day! I may need to use your feedback on the testimonials page. =)
As I was doing research for this class, I started to realize that mind maps can be helpful in many ways (and not just for business). I really should use them more often. I haven’t heard of Wisemapping, but will check it out. I plan to use a mind map to extend the life of a blog topic…find different angles for the same subject matter (and maybe for a future book, too). =)