Have you heard of the Mere-Exposure Effect? Wiki-Pedia describes it as, “…a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words…” Think [...]
QR Codes: What Are They & 4 Tips to Use Them For Business
QR codes (“Quick Response” codes) are those little boxes that look like warped checkerboards (or those crazy ink blots) you may have seen popping up everywhere from print mailers, business cards, or even bus stops. But what the heck are they and how do you use them? QR codes are “bar codes on steroids” that [...]
Meeting Over Coffee to Get Organized With Evernote
Last week, I facilitated a live variation of my virtual “Coffee Talk” and Meetup about Evernote. I am asked about this awesome product a lot, and recommend it to clients on a regular basis. For solopreneurs, this is one of the most powerful information organization tools available. I am a user, and the “Organization Ambassador“. [...]
Leaving room for white space
I spent my last day of the year with my family at home. Recently I’ve felt the urge to purge. So while my son was at a friend’s house for the afternoon, I started with cleaning out the junk drawer. This often leads to other projects. I am glad to report that 36 hours later, [...]
An iPad Case to LOVE: ZAGGMate
UPDATED… The tablet (and specifically the iPad right now) is a hot product right now! A few months ago, I picked on up. One concern I had was the case, and dropping the darned thing. I also wanted a keyboard, so I scoped out the case alternatives… and then I came across this one: Oh. [...]
Dead tree or virtual book?
I love the library. I really do. I also love to read. When I was a kid, I would read the cereal box, top to bottom. I would read that new Nancy Drew book under the Christmas tree before my weary-late-night-parents would wake up. I still love to read, and my reading habits have changed. [...]
Reflections on the Home Office: 4 Thoughts
This month marks six years in business for me. SIX. I can hardly believe it. It wasn’t long after I started my business that I also started blogging. It’s been quiet a journey. Lately, I’ve been thinking about where I’ve been, and where I’m headed from here. Have you taken time to reflect? Here’s some [...]









